Ahrefs
SaaS / Web AppSEO toolset known for backlink data and keyword research
Looking for a SpyFu alternative? Compare 16 SEO Tools with verified pricing, free plans, pros & cons and ratings.
Updated October 2026 · Read our SpyFu review
People look for SpyFu alternatives for different reasons — price, missing features, or a better fit for their team size. Below are the seo tools we have listed, with tools we have tested hands-on ranked first.
| Tool | Our score | Pricing | Best for |
|---|---|---|---|
| SpyFu (reference) | 3.9/5 | Freemium · from $39 | PPC freelancers, performance agencies and in-house marketers who spend on Google Ads and want to study competitor bids, ad copy tests and keyword gaps |
| Ahrefs | 4.5/5 | Freemium · from $29 | SEO professionals focused on link building and competitor research |
| Semrush | 4.5/5 | Freemium · from $139.95 | SEO agencies and in-house marketing teams managing multiple sites |
| Google Search Console | 4.1/5 | Free | Any site owner, SEO, developer or agency that needs Google's own indexing verdicts, query data and crawl diagnostics for verified sites. |
| Screaming Frog | 4.1/5 | Freemium · from $23.25 | Technical SEOs, agencies auditing several client sites, and developers checking migrations, redirects and JavaScript rendering who want unlimited crawls at a fixed yearly price. |
| SE Ranking | 4.1/5 | Free Trial · from $129 | Freelancers and small to mid-size agencies tracking thousands of keywords across client sites and sending branded reports |
| Sitebulb | 4.1/5 | Free Trial · from $18 | SEO consultants, agencies and in-house teams who run regular technical audits and need issues explained and prioritised for clients |
| Surfer SEO | 4.0/5 | Free Trial · from $49 | Content agencies, SaaS marketing teams and affiliate publishers that write or refresh several articles a week |
| Google Trends | 3.9/5 | Free | Bloggers, SEOs, D2C brands, YouTube creators and journalists who need seasonality, phrasing comparisons and rising topics for free |
| Mangools | 3.9/5 | Freemium | Bloggers, freelancers and small agencies focused on keyword research and local rank tracking |
| Serpstat | 3.9/5 | Free Trial · from $50 | Small agencies, multi-client freelancers and in-house teams that want several seats, keyword clustering and API access below Semrush or Ahrefs prices. |
| Google Keyword Planner | 3.8/5 | Free | Bootstrapped founders, local businesses and PPC managers who want Google's own volume and CPC data at no cost |
| Keywords Everywhere | 3.8/5 | Freemium · from $7 | Bloggers, YouTubers, Amazon and Etsy sellers and small agencies who want volume and CPC figures inside the pages they already search |
| Moz Pro | 3.8/5 | Free Trial · from $49 | Freelancers, small in-house teams and agencies that vet links by authority and want clean weekly audits and rank reports at a lower price than Semrush or Ahrefs. |
| Ubersuggest | 3.8/5 | Freemium · from $29 | Bloggers, freelancers, small businesses and small agencies who want keyword, audit and rank data without a monthly Semrush-level bill |
| Similarweb | 3.7/5 | Freemium · from $125 | Ecommerce teams, agencies, market researchers and investors who benchmark competitors with meaningful traffic and need country filters, history and channel breakdowns. |
| AnswerThePublic | 3.5/5 | Freemium · from $20 | Bloggers, content writers and agencies who need real question phrasing and content ideas for briefs |
SEO toolset known for backlink data and keyword research
All-in-one SEO, content and competitor research platform
Google's free console for indexing, search queries, sitemaps and AI search visibility
Desktop SEO crawler: free for 500 URLs, £199 a year per user for unlimited crawling
Daily rank tracking, audits and white-label SEO reporting priced for agencies
Desktop and cloud website crawler that ranks technical SEO issues for you
Content editor that scores drafts against top-ranking pages, with an AI writer
Free Google tool that charts relative search interest by time, place and platform
Five beginner-friendly SEO apps for keywords, SERPs, rank tracking and backlinks
Agency-style SEO suite with keyword clustering, API access and seats for small teams
Google's free keyword volume and bid tool, reached through a Google Ads account
Keyword volume, CPC and trend data printed on Google, YouTube and Amazon as you search
SEO suite from the makers of Domain Authority, reported from $49 a month
Budget SEO suite from Neil Patel with a one-time lifetime option
Estimated traffic, channel and audience data for any website, with SEO and ad add-ons
Turns a seed keyword into the real questions and phrases people search