Ahrefs
SaaS / Web AppSEO toolset known for backlink data and keyword research
Looking for a SE Ranking alternative? Compare 16 SEO Tools with verified pricing, free plans, pros & cons and ratings.
Updated October 2026 · Read our SE Ranking review
People look for SE Ranking alternatives for different reasons — price, missing features, or a better fit for their team size. Below are the seo tools we have listed, with tools we have tested hands-on ranked first.
| Tool | Our score | Pricing | Best for |
|---|---|---|---|
| SE Ranking (reference) | 4.1/5 | Free Trial · from $129 | Freelancers and small to mid-size agencies tracking thousands of keywords across client sites and sending branded reports |
| Ahrefs | 4.5/5 | Freemium · from $29 | SEO professionals focused on link building and competitor research |
| Semrush | 4.5/5 | Freemium · from $139.95 | SEO agencies and in-house marketing teams managing multiple sites |
| Google Search Console | 4.1/5 | Free | Any site owner, SEO, developer or agency that needs Google's own indexing verdicts, query data and crawl diagnostics for verified sites. |
| Screaming Frog | 4.1/5 | Freemium · from $23.25 | Technical SEOs, agencies auditing several client sites, and developers checking migrations, redirects and JavaScript rendering who want unlimited crawls at a fixed yearly price. |
| Sitebulb | 4.1/5 | Free Trial · from $18 | SEO consultants, agencies and in-house teams who run regular technical audits and need issues explained and prioritised for clients |
| Surfer SEO | 4.0/5 | Free Trial · from $49 | Content agencies, SaaS marketing teams and affiliate publishers that write or refresh several articles a week |
| Google Trends | 3.9/5 | Free | Bloggers, SEOs, D2C brands, YouTube creators and journalists who need seasonality, phrasing comparisons and rising topics for free |
| Mangools | 3.9/5 | Freemium | Bloggers, freelancers and small agencies focused on keyword research and local rank tracking |
| Serpstat | 3.9/5 | Free Trial · from $50 | Small agencies, multi-client freelancers and in-house teams that want several seats, keyword clustering and API access below Semrush or Ahrefs prices. |
| SpyFu | 3.9/5 | Freemium · from $39 | PPC freelancers, performance agencies and in-house marketers who spend on Google Ads and want to study competitor bids, ad copy tests and keyword gaps |
| Google Keyword Planner | 3.8/5 | Free | Bootstrapped founders, local businesses and PPC managers who want Google's own volume and CPC data at no cost |
| Keywords Everywhere | 3.8/5 | Freemium · from $7 | Bloggers, YouTubers, Amazon and Etsy sellers and small agencies who want volume and CPC figures inside the pages they already search |
| Moz Pro | 3.8/5 | Free Trial · from $49 | Freelancers, small in-house teams and agencies that vet links by authority and want clean weekly audits and rank reports at a lower price than Semrush or Ahrefs. |
| Ubersuggest | 3.8/5 | Freemium · from $29 | Bloggers, freelancers, small businesses and small agencies who want keyword, audit and rank data without a monthly Semrush-level bill |
| Similarweb | 3.7/5 | Freemium · from $125 | Ecommerce teams, agencies, market researchers and investors who benchmark competitors with meaningful traffic and need country filters, history and channel breakdowns. |
| AnswerThePublic | 3.5/5 | Freemium · from $20 | Bloggers, content writers and agencies who need real question phrasing and content ideas for briefs |
SEO toolset known for backlink data and keyword research
All-in-one SEO, content and competitor research platform
Google's free console for indexing, search queries, sitemaps and AI search visibility
Desktop SEO crawler: free for 500 URLs, £199 a year per user for unlimited crawling
Desktop and cloud website crawler that ranks technical SEO issues for you
Content editor that scores drafts against top-ranking pages, with an AI writer
Free Google tool that charts relative search interest by time, place and platform
Five beginner-friendly SEO apps for keywords, SERPs, rank tracking and backlinks
Agency-style SEO suite with keyword clustering, API access and seats for small teams
Google Ads and SEO competitor research with ad history and uncapped Pro searches
Google's free keyword volume and bid tool, reached through a Google Ads account
Keyword volume, CPC and trend data printed on Google, YouTube and Amazon as you search
SEO suite from the makers of Domain Authority, reported from $49 a month
Budget SEO suite from Neil Patel with a one-time lifetime option
Estimated traffic, channel and audience data for any website, with SEO and ad add-ons
Turns a seed keyword into the real questions and phrases people search