Klaviyo
SaaS / Web AppEmail and SMS automation for online stores, priced by active profiles
Freemium
Best HubSpot Marketing Hub Alternatives in 2026 (4 Options Compared) | DevMixa
Looking for a HubSpot Marketing Hub alternative? Compare 4 Email Marketing Tools with verified pricing, free plans, pros & cons and ratings.
Updated October 2026 · Read our HubSpot Marketing Hub review
People look for HubSpot Marketing Hub alternatives for different reasons — price, missing features, or a better fit for their team size. Below are the email marketing tools we have listed, with tools we have tested hands-on ranked first.
Quick comparison
| Tool | Our score | Pricing | Best for |
|---|---|---|---|
| HubSpot Marketing Hub (reference) | 4.0/5 | Freemium · from $20 | B2B companies and agencies with a sales team, steady inbound leads and someone to run marketing operations |
| Klaviyo | 4.0/5 | Freemium | Shopify brands with repeat buyers that want order-driven segments, flows and predictive customer data |
| ActiveCampaign | 3.9/5 | Free Trial · from $15 | SaaS teams, course creators, B2B marketers and agencies that need behaviour-triggered email sequences and a light sales pipeline |
| Kit (ConvertKit) | 3.9/5 | Freemium · from $39 | Solo creators, newsletter writers, course sellers and coaches who want tag-based funnels and simple digital product sales |
| Mailchimp | 3.9/5 | Freemium · from $13 | Small businesses, ecommerce sellers and agencies that want an easy editor, good templates and solid store integrations |
All HubSpot Marketing Hub alternatives
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ActiveCampaign
SaaS / Web App · Mobile AppBehaviour-based email automation with optional SMS and sales CRM add-ons
Free Trial · from $15 -
Kit (ConvertKit)
SaaS / Web AppCreator email platform with a 10,000-subscriber free plan, automations and Commerce
Freemium · from $39 -
Mailchimp
SaaS / Web App · API · Mobile AppFamiliar email marketing platform with templates, automations, landing pages and SMS add-ons
Freemium · from $13
Free HubSpot Marketing Hub alternatives
- Klaviyo — Freemium · Email and SMS automation for online stores, priced by active profiles
- Kit (ConvertKit) — Freemium · from $39 · Creator email platform with a 10,000-subscriber free plan, automations and Commerce
- Mailchimp — Freemium · from $13 · Familiar email marketing platform with templates, automations, landing pages and SMS add-ons